Elle skriver om Elektronista

Modebladet Elle skriver i denne måned om Elektronista fænomenet og om resultaterne fra min rapport “Elektronista eller Elektro-not”, der udkom tidligere på året. Vi har omtalt artiklen på ElektronistaMag.com og her er den engelske tekst. Det er super fedt at et “dameblad” viser området interesse. Ingen tvivl om at mange af deres læsere interesserer sig for teknologi, men bladene har faktisk ikke været så gode til at sætte fokus på emnet. Men tak til Elle for forhåbentlig at sætte en lavine igang.

The worlds #1 fashion magazine Elle is this month spotlighting ElektronistaMag in an article about the rising trend of women who love technology and gadgets. Elle describes the Elektronista phenomenon and the three different technology user types-Elektronista, Elektro-neutral and Elektro-not originally identified by ElektronistaMag in partnership with danish trend agency But-Why.

“Today many women are as interested in mobile phones, lap tops, flatscreens and cars as men. According to many surveys women account for more than 85% of the decision making when consumer electronics is being bought for the household. On the top of that a lot of women live alone, they are dominating the universities and well on their way to many top leadership positions, so why on earth they are not being taken more seriously by consumer electronic companies is beyond my understanding” says ElektronistaMag Executive Editor Christiane Vejloe to Elle in the three page long article. Read the full article in the danish Elle July 2010 issue.