Så har endnu en mobilproducent bestemt sig for at lave en telefon til kvinder. Det er tankevækkende, hvilke ting der kommer fokus på, når der skal sælges teknologi til kvinder.
Volvo lavede en bil med plads til hestehalen. Nokia lavede en mobil formet som en læbestift, samtlige mærker har tilbudt lyserøde modeller “for lige at få tøserne med”. Nu er HTC på vej med en mobil særligt udstyret med shopping og slanke-apps. (HTC Bliss)
Jeg har efterhånden lyttet til over 800 kvinders holdning til teknologi (blandt andet gennem undersøgelsen Elektronista eller Elektro-not) og det er dælme godt nok sjældent, det er den slags de efterspørger.
Til gengæld hører jeg ønsker om tech, som gør livet nemmere og mere effektivt, gadgets som får det private og professionelle liv til at spille sammen, praktiske redskaber i hverdagen og små digitale underholdende “snacks” som udfylder hverdagens huller.
Det betyder jo ikke, at kvinder ikke interesserer sig for at shoppe, det er bare kun en ganske lille del af vores verden, og når vi vælger teknologi, så er det for de flestes vedkommende næppe på grund af funktioner og design som reducerer os til temmelig éndimensionelle væsner.
2 Comments
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FOREDRAG
LÆS VORES MAGASIN
FÅ VORES NYHEDSBREV
Hi Christine,
I would like to get a few facts straight. Volvo’s concept car was based on real demands from real women, and was far from filled with mirrors and vanity features, as some people like to believe.
Extensive research showed that women who buy premium cars want everything that men wants, and the some more:
Easy parking
Good maneuverability
Ergonomic seating position
Extensive storage
low maintenance
and a possibilty to personalise the interior.
Those were the issues that the Volvo YCC suggested solutions for. Not one extra mirror anywhere.
You are more than welcome to Göteborg for a personal guided tour of the YCC in the Volvo Museum. I hope you will find that we did not “shrink it and pink it” but solved every day problems for both women and men.
I guess you are not advocating that women’s demands should be excluded from product development?
Tatiana Temm
(communications manager for the YCC 2003-2006)
Hi Tatiana
Hi Tatiana
Sounds like alot of clever features. And using women in development is of course what I advocate. Which I am sure you will see, if you look around our site. Our findings also show, that women want very much the same as men-and more. I have delete the extra mirrors I wrote about. My bad- it has been mentioned too many times regarding cars to women, so it stuck. But the pony tail feature was right as I double checked it.
I would love to see the museum but I have also already seen a presentation about the Volvo concept car in 2010 and I think the project was a fine initiative with many interesting results and great PR. But since it was done in 2003 I don’t think you will disagree if I claim that some of the findings and even approach might be different today.
Best
Christiane